Let’s get cash in the hands of those who need it the most.

No conditions,
no questions asked.

There is an innovative, simple, and empowering solution to child poverty and inequality in New York, and we are proving it at scale with trust, community, and cash.


In one of the richest cities in the world, nearly one in four children under the age of 3 live in poverty.

That rate is about ten percentage points above the national childhood poverty rate, and the numbers are even worse for Black and Hispanic children. We can’t accept that, and we won’t.


More than a third of young children live in families who could not afford one or more basic necessities


Nearly half of NYC’s young children live in lower-opportunity neighborhoods with poverty rates of at least 20 percent


A third of young children live with a parent who reports either moderate or serious psychological distress

The earliest days of a child’s life are a crucial period of emotional and mental development.

Studies suggest that early childhood experiences can fuel intergenerational cycles of poverty. Excessive prenatal and postnatal toxic stress can create a lifetime of physical, mental, emotional, and social outcomes. 

The most important thing is that the brain of a child will become exactly what the child was exposed to. It is the mirror to the child’s developmental experience.

- Dr. Bruce Perry



This is a nation of opportunity — a nation of energy and life. Anything is possible. And we want to solve child poverty.

We're giving new mothers across New York up to $1,000 every month for three years, with no strings attached.

Our belief is that an investment in young babies has the potential to separate a whole generation from the toxic stresses and adverse childhood experiences of poverty, break intergenerational cycles of trauma, and allow future generations to grow into happy, healthy adults.